Service 04 - Custom Workflows

Custom AI Workflows

Every manual process in your business - automated.

If a human does it on a loop - we automate it. Custom workflows connected to your existing stack, fully auditable, and live in under two weeks.

The opportunity

Your team spends thousands of hours on tasks
AI can handle tonight.

4.5 hrs per employee per week lost to repetitive manual tasks
73% of standard business processes are fully automatable today
$42k average annual saving per automated workflow role
<2 wks from discovery call to live production deployment

From invoice approvals to employee onboarding - every process a human runs on a loop is a candidate. We map it, build it, and deploy it connected to your existing tools with zero disruption to your operations.

80% average reduction in manual processing time
< 2wk from discovery to live deployment
workflows - no limit on complexity
Example workflows

Automate once. Run forever.

01

Invoice & Purchase Order Processing

Extract data from invoices and POs, validate against orders, route for approval, and sync to your accounting platform - without anyone touching a spreadsheet.

QuickBooksXeroERPEmailCRM
02

Employee Onboarding Pipelines

Automate contracts, system account creation, equipment requests, and access provisioning the moment a new hire is confirmed in your HR system.

HRISDocuSignEmailIT SystemsSlack
03

Inventory & Stock Alert Automation

Monitor stock levels in real time, trigger reorder alerts at custom thresholds, and automatically email suppliers when inventory runs low - no manual checking required.

ERPEmailInventory SystemSupplier Portal
04

Contract Routing & E-Signature Chasing

Send contracts for signature, track their status in real time, and automatically chase unsigned documents at defined intervals - without anyone following up manually.

DocuSignCRMEmailPandaDoc
05

Quote & Proposal Generation

AI assembles personalised proposals from CRM data and pricing tables, formats them into branded documents, and sends them to prospects - in seconds, not hours.

CRMEmailPricing ToolsDocuSign
06

Social Media & Content Scheduling

AI drafts, queues, and publishes approved social posts across all channels on a set schedule. No login, no copy-paste, no manual publishing.

LinkedInInstagramXBufferCRM
07

Customer Refund & Returns Processing

Check refund eligibility automatically, approve valid requests, issue refunds to the original payment method, and log every case - with exceptions flagged for human review.

E-commerceStripeCRMEmail
08

Scheduled Report Distribution

Pull data from your CRM, analytics, and finance tools, format it into a clean report, and distribute it to stakeholders automatically - daily, weekly, or monthly.

CRMAnalyticsEmailGoogle Sheets
09

Lead Enrichment Pipelines

Automatically research and enrich new contacts with company data, social profiles, and intent signals - then score them and push them to the right rep with full context.

CRMLinkedInApolloHubSpotSlack
10

Multi-Step Communication Sequences

Build personalised, event-triggered communication flows that run automatically across email and SMS - timed, tracked, and personalised without manual intervention.

EmailSMSCRMKlaviyo
11

Client Onboarding Automation

Trigger a welcome sequence, send contracts via DocuSign, create project folders in Drive, and assign tasks in ClickUp - the moment a deal is marked "won" in your CRM.

CRMDocuSignGoogle DriveClickUpEmail
12

Lead Routing & Assignment

Score incoming leads, route them to the right sales rep based on territory, value, or product line, and alert your team via Slack with full contact context.

CRMHubSpotSlackSalesforce
13

Document Processing & Data Extraction

Upload a PDF contract or intake form - AI extracts the key fields, populates your CRM, and flags discrepancies for review. Works for any document type.

AI / OCRCRMGoogle DriveEmail
14

Appointment Reminder Sequences

Automated SMS and email reminders at 48h, 24h, and 2h before appointments. Reduces no-shows by an average of 38% in the first month.

SMSEmailCalendarBooking System
15

Social Proof & Review Collection

After a completed job or closed case, trigger an automated review request via email and SMS - followed by a polite nudge if no response in 3 days.

EmailSMSGoogle ReviewsCRM
16

Reporting & Business Intelligence

Pull data from multiple sources (CRM, ads, website analytics, Stripe) into a single weekly dashboard - delivered to your inbox every Monday morning.

CRMStripeGoogle AnalyticsAdsEmail
The process

Up and running in days, not months

01

Process discovery session

We run a structured 60-minute workshop to map every manual, repetitive process in your business - identifying the highest-impact candidates for automation.

02

Workflow architecture

We design the full automation blueprint: triggers, decision logic, integrations, and exception handling. You review and approve before a line of code is written.

03

Build and integrate

We build the workflow connected to your existing tools - your CRM, email, ERP, Slack, or any system with an API. No ripping-and-replacing your stack.

04

Deploy, monitor, iterate

We deploy with a live monitoring dashboard and a full audit trail. Every automated action is logged, reviewable, and improvable over time.

FAQ

Common questions

What is a custom AI workflow and how is it different from off-the-shelf automation?

A custom AI workflow is a bespoke automation built specifically around your business processes, data sources, and tools. Unlike off-the-shelf platforms like Zapier or Make, a custom AI workflow includes decision-making logic, natural language processing, and exception handling - meaning it can deal with ambiguous inputs, unstructured data, and edge cases that template-based tools cannot. We design and build each workflow from scratch, connected to your exact stack.

What kinds of business processes can be automated with AI workflows?

Any process that is repetitive, rule-based, or follows a predictable sequence is a strong candidate. This includes invoice processing, employee and client onboarding, lead routing and enrichment, document data extraction, appointment reminders, review collection, report generation, contract chasing, inventory alerts, and multi-step client communication sequences. If a human is doing it on a loop, we can almost certainly automate it.

How long does it take to build and deploy a custom AI workflow?

Most workflows go from discovery to live deployment in under two weeks. The first session is a 60-minute process mapping workshop where we identify the automation targets and design the logic. From there, build and integration typically takes 5-10 working days depending on complexity, followed by a testing phase before go-live. We aim for zero disruption to your existing operations during deployment.

Which tools and platforms can your AI workflows connect to?

We integrate with virtually any tool that has an API - including HubSpot, Salesforce, Pipedrive, QuickBooks, Xero, Stripe, DocuSign, PandaDoc, Google Workspace, Microsoft 365, Slack, ClickUp, Asana, Notion, Shopify, and hundreds more. If your tool supports webhooks or has a public API, we can connect to it. We build the integrations ourselves - no third-party middleware required.

How much do custom AI workflows cost?

Pricing depends on the complexity and number of workflows. Simple single-trigger automations start from a one-off project fee, while more complex multi-branch workflows with AI decision logic are priced accordingly. All workflows include a discovery session, build, integration, testing, and deployment. Ongoing monitoring, iteration, and support is available on a monthly retainer. Book a free strategy call for a tailored quote.

Is our data secure when AI workflows access our business systems?

Yes. All integrations are built using OAuth2 or API key authentication - we never store your credentials. Data passed between systems is encrypted in transit. We can work within your existing infrastructure or cloud environment, and every automated action is logged with a full audit trail so you can review, replay, or roll back any step. We are happy to sign an NDA and work to your data governance requirements.

What happens if a workflow fails or encounters an unexpected input?

Every workflow we build includes exception handling logic and alerting. If a step fails or receives an input it cannot process, the workflow pauses and sends an immediate alert to your designated contact - along with the specific record that caused the issue. Nothing is silently dropped. You also get access to a live monitoring dashboard where you can review every execution, its status, and its outputs.

Can AI workflows replace full-time employees?

AI workflows handle the repetitive, time-consuming tasks that currently consume your team's working hours - freeing them to focus on higher-value work that requires human judgement. Most clients see an 80% reduction in manual processing time on the tasks we automate. Whether that translates to headcount reduction, redeployment, or capacity to take on more clients depends on your business goals. We never position automation as a replacement for people - we position it as the tool that makes your existing team significantly more productive.

Free Strategy Call

Ready to deploy Custom AI Workflows?

Tell us the process - we'll automate it.